This pandemic has shaken our world to its core — it is constantly challenging us in many ways, both as individuals and as a community. The overwhelming effects of this global crisis may seem insurmountable, yet a whisper of hope persists and continues to grow stronger, letting us know this crisis is not impossible to recover from.
This pandemic has shown us a tremendous amount of hope in womankind. It’s no secret that through history, women have continued to inspire with a brand of bravery that’s empathetic, persistent, and unapologetically themselves. In this new normal, as we are all forced in a new environment we need to adapt to, we see a new brand of bravery from women also emerging.
Whisper’s call to action during this new normal is #TheNewBrave campaign. In these changing times where bravery no longer means the same, Whisper celebrates the new bravery women have embraced in this pandemic by adapting to the situation. Developing a new hobby, learning new skills to complement their work life demands, learning how to relax and gain new self-care practices, and reawakening older interests are just some of the things women are doing to step into #TheNewBrave.
#TheNewBrave is not about defeating struggle; #TheNewBrave encourages women to embrace their vulnerability because we know that discomfort is temporary and growth awaits us on the other side of our struggle.
This campaign is about finding joy and victory in the small things, believing in our strength, and celebrating who we’ve become. #TheNewBrave is about thriving and growing through the pavement, learning how to bloom where we are planted.
Today, we are brave; Tomorrow, we are braver — and on days when it feels like we’re taking a step back, #TheNewBrave mindset reminds us that even though our growth isn’t linear and all our paths are unique, we are growing and getting stronger all the same.
Be Brave When You Need It Most
Whisper’s campaign aims to amplify #TheNewBrave at a time when people are most afraid of life’s uncertainties.
Women understand physical and emotional pain because it comes to us every month in varying degrees which has developed a brand of bravery that’s rooted in empathy. Now, more than ever, the world needs this culture of empathy and acceptance so others can get involved in finding their new bravery as well.
Whisper’s 3x better protection* holds space for our most vulnerable moments as women, allowing us to move freely during our periods. The Whisper Pink (Cottony Soft) variant comes with dermacare lotion which helps reduce skin allergy, moisturizes and reduces friction, and improves the skin barrier. Whisper helps enable women to still embrace #TheNewBrave and be the best that they can be even during even their most difficult cycles.
Whisper’s support extends beyond its already impressive pads with 3x better protection. More than being the pad trusted by millions of women all over the world, Whisper uses its platform to celebrate all manifestations of our womanhood.
For a glimpse at what #TheNewBrave means, watch Whisper’s new video below. Together, let’s celebrate our small victories, find joy and meaning in where we are today, because as women of Whisper, we can face it together and embody #TheNewBrave in this new normal.
My #TheNewBrave Story:
To get all of us started, I just wanted to share with you my new normal, my #TheNewBrave story. Staying at home whenever possible, even though I’m already itching to go out to create more “eye catching” backgrounds for shoots, of course I choose to keep myself and my loved ones safe by doing my duty to stay at home. I have to say, the first 3 months were kinda easy, but as more and more weeks passed, I started to have cabin fever! But luckily with technology, I still get to be connected with my friends. And I search inspiration photos from Pinterest for my home shoots. And of course I’m thankful to have Whisper that always has my back! My shoots always go well even on my red days. How about you? What’s your #TheNewBrave story?
Share your inspiring #TheNewBrave stories with Whisper by using the hashtag #TheNewBrave on Facebook and Instagram and tagging Whisper’s social media accounts (Facebook: @WhisperPH, Instagram: @WhisperPhilippines)
Whisper Cottony Soft and Super Clean & Dry is available in different packs in all leading supermarkets, grocery stores, drugstores, and department stores nationwide.
*Whisper Super Clean & Dry vs Leading Low-Priced Brand, based on 3r d party gush runoff test.